Catalyst - Why we Buy - The Science of Shopping

Shopping. We all do it – but beyond basic food and shelter, why do we buy? Dr Jonica Newby travels to the US to meet the scientists investigating the power of the shopping instinct. In LA, neuroscientists are discovering what TV advertising really does to your brain.
In New York, anthropologists reveal what forces are acting upon us when we're inside a shop. And across the country, psychiatrists are discovering the surprising extent of serious, life destroying shopping addiction. Is your shopping hobby a dangerous habit? Jonica Newby finds out.

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