Australian Story - Brand New Day (Gavin Larkin)
Forty-one year old Gavin Larkin was the ultimate alpha male with a seemingly perfect life. He was a highly successful advertising executive with friends in high places.
But there was a problem. He was, as he says himself, 'a bit of a prick'. Gavin decided to change a few things and three years ago he used his marketing nous and his high profile contacts to create a national day of awareness called R U OK? Day.
Within nine months, R U OK? Day achieved levels of awareness about depression and suicide prevention that other organisations had failed to achieve over the course of decades.
But not long after the launch, the super fit indomitable Gavin was anything but okay.
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