You Can’t Ask That wins ‘Best Program’ Jury Award for TeleMadrid at the Iris Awards

You Can’t Ask That wins ‘Best Program’ Jury Award for TeleMadrid at the Iris Awards


ABC Commercial today announced its internationally acclaimed original format You Can’t Ask That – sold last year to Spanish production company Globomedia and commissioned by public broadcaster TeleMadrid – has received this year’s Iris Jury Award for ‘Best Program’ from Spain’s Academy of Sciences and the Arts of Television (AcademiaTV).

With nominations selected by a panel of executives from the Spanish television industry, the Iris Awards recognise the most outstanding innovations of the year and the best programs of the season. Nominated programs are then voted on and awarded by a jury composed of the Academy's Board of Directors and by three television professionals who have been previously recognised with the Academy's Talent Award.

Originally produced by the Australian Broadcasting Corporation for ABC TV, TeleMadrid has already announced their celebrated local version of the series – Eso No Se Pregunta – will return for a second season next year.

“With its universal themes and unique ability to explore our differences, it’s no wonder You Can’t Ask That has performed so well internationally,” said Katherine McMillan, Sales Manager, Formats for ABC Commercial. “We’re thrilled the series has been so well received in Spain and are delighted our partners at TeleMadrid have been honoured with this prestigious award.”

An innovative interview series offering audiences an intimate glimpse into the lives of people society rarely gets to hear from, You Can’t Ask That features participants from all walks of life, with each episode focusing on a different minority or sub-cultural group.

Series participants have included people of short stature, sex workers, transgender people, suicide attempt survivors, former cult members, recent war veterans, ex-reality TV stars and more, with the program asking frank and often confronting questions sourced from the public. Participants then respond with their own powerful, surprising, and sometimes hilarious answers.

Winner of the European Broadcasting Union’s Rose d’Or Award for Best Reality and Factual Entertainment Program last year, You Can’t Ask That has seen six international versions of the show already broadcast or put into production, with options signed for a further ten territories worldwide – with the format now on-track to becoming the ABC’s most successful ever.

You Can’t Ask That wins ‘Best Program’ Jury Award for TeleMadrid at the Iris Awards in Spain