ABC Commercial scores further deals for Itch in USA, NZ and Finland

ABC Commercial scores further deals for Itch in USA, NZ and Finland


Sydney, Australia: ABC Commercial announced its high-octane, fast-paced, children’s action-adventure series Itch (10 x 30’) has sold to the US broadcaster BYU Broadcasting, who has secured FTV, STV and SVOD rights for its family entertainment platform BYUtv.
The series is also attracting interest in additional territories after the recent sale to UK’s public broadcaster BBC, with ABC Commercial announcing the completion of a further two agreements to TVNZ in New Zealand and public broadcaster YLE in Finland.

The ABC’s Head of Content Sales & Distribution, Jessica Ellis said “This is our first sale to BYUtv, and we are excited to be working together to bring our high-quality content to US audiences. We have built an excellent campaign around Itch which has been well received with buyers in the international marketplace and are pleased to have secured sales to blue-chip partners in the UK and now in the US, NZ and Finland.” Ellis added “ABC Commercial continues to work on a new distribution approach that is delivering strong results for our clients and production partners.”

Itch is a textbook example of the kind of audacious, exciting content that BYUtv’s audience is clamoring for” said Michael Dunn, BYUtv’s Managing Director. “Young people and their parents will be swept away by the gripping plot and fascinating characters. We’re pleased to work with ABC Commercial to bring such a great family show to the US”

Itch follows the adventures of Itchingham Lofte, a science obsessed teenager who pursues the unusual hobby of collecting all the elements on the Periodic Table. When Itch gets his hands on a new, previously unknown element, things start to get interesting.

Itch is a Komixx Entertainment Production in association with the Australian Broadcasting Corporation, Screen Australia, Screenwest and Western Australia Regional Film Fund. Based on the best-selling book by Simon Mayo, the screenplay is written by Melanie Halsall, Dan Berlinka, Ron Elliott, Heather Wilson, Jessica Brookman and Roger Monk. Produced by Amanda Morrison, Tania Chambers and Melanie Halsall.

Itch will be broadcast on BYUtv in early June.