ABC Commercial notches up strong international and local program sales in 2011

ABC Commercial notches up strong international and local program sales in 2011


ABC Commercial has had a bumper year for program sales, both in the local and international marketplace. The presence of ABC programs continued to grow in the Asian region and high profile deals were struck in the UK with BBC and Channel 4, while domestically there was continued strong demand for ABC programs.

The deals in 2011 included the first ever ABC Commercial program to screen on Universal Sports Network in the US, as well as the first ABC Commercial comedy format to not only be picked up, but made in to a pilot in the US.

“It’s a brilliant effort by everyone and we’re looking to repeat these results next year. We have some excellent content coming through in 2012 and look forward to launching this at the markets,” said Natalie Lawley, ABC Commercial’s Manager of Content Sales.

Director of ABC Commercial, Lynley Marshall, said the 2011 results were due to a strong ABC Television slate combined with an experienced Program Sales team. “It is clear that overseas broadcasters are looking to ABC in Australia more and more for top quality entertainment and information-based programming. With another strong ABC Television slate promised for 2012 we will be looking to capitalise on our performance and the interest shown in ABC programming from around the world.”

The highlights include:

Comedy series, Lowdown (8 x 30’) sold to BBC4 in the UK.

Drama series, Rake (8 x 60’) sold to Sparrowhawk International Channels Limited, to be broadcast on the Universal Channel in Australia.

The Four Corners title, Wikileaks - The Forgotten Man (1 x 45’) sold to seven countries in Europe, Latin America and Asia and overall the current affairs titles have had fantastic results in the US, Europe, Scandinavia and Latin America.

Factual program, Rare Chicken Rescue (1 x 30’) sold to Channel 4 in the UK.

The internationally successful children’s animation series, The WotWots (52 x 10’) sold to HBO Family Latin America for Pay TV and VOD rights.

Chris Lilley’s Angry Boys (12 x 30’) sold to FOXTEL’s Comedy Channel in Australia, while Viacom’s Comedy Central took premiere rights for New Zealand.

The animated Bananas in Pyjamas series (104 x 12’) sold to Disney Junior and five free to air broadcasters in the Asia Pacific region.

A selection of more than one hundred episodes of Australia Story sold to FOXTEL’S Bio Channel.

Poh's Kitchen Series Two sold to Discovery Networks Asia-Pacific.

Rugby documentary, Cup of Dreams (1 x 60’ HD) was licensed to the UNIVERSAL SPORTS NETWORK in the US, where it screened in prime time during October, in the lead up to the Rugby World Cup Final.

The format option for the ABC comedy series Review with Myles Barlow (12 x 30' and 1 x 30') sold to Comedy Central in the US who are developing a pilot, Review With Forrest MacNeil.