New Melbourne flagship ABC Shop opens to great acclaim at Emporium

New Melbourne flagship ABC Shop opens to great acclaim at Emporium

Last night, the ABC Shop Emporium celebrated its grand opening with key business partners and ABC colleagues in the newly built Emporium Shopping precinct in Melbourne, Victoria. Emporium Melbourne occupies a position as the city’s premier retailer centre, committed to delivering a world class retail experience and the ABC Shop is no exception.

An iconic retail presence situated on Level 3 of the centre, the ABC Shop Emporium is the flagship store in Victoria. The celebrations opened on a high note with a special performance by the uniquely talented singer and harpist, Alana Conway with formal speeches and a shop tour rounding off a wonderful night.

Robert Patterson, Director ABC Commercial said, “We are very pleased to open our newest ABC Shop in Melbourne’s premier retail precinct. We’ve had a presence in the city’s CBD for more than 30 years and this store builds on our reputation as one of Australia’s most innovative retail chains. We provide Australians with a unique experience of their ABC – giving the expert service that our audiences value and a vast array of quality products that celebrate the richness of the ABC’s content offering,’ he said.

Head ABC Retail, Regina Hoekstra, was also pleased to introduce the new ABC Shop to the heart of the Melbourne CBD. “The opening of the ABC Shop Emporium represents the latest in our shop design, and I am delighted to have ABC Shop join the Emporium community, offering a new era of experiential retailing in the Melbourne CBD,” she said.

The new ABC Shop fit-out provides customers with a state-of-the-art design, including the hard-to- miss large glass panels in iconic ABC Commercial brand colours, two reading areas, a Kids activity zone, live ABC news feed on the shop digital signage, an in-store kiosk connected to ABC Online; as well as over 8000 products. They range from books, audio, DVDs, music, toys and clothing as well as licensed products from Doctor Who and triple j. Customers can choose from the Top 10 selections of DVD, books, music and the new release products or browse the shelves for the latest Classic 100 CD or Rake DVD.

Your ABC Shop provides a wonderful variety of products related to programs seen and heard on ABC TV, ABC Radio, and Online. All our profits are re-invested into the ABC to deliver quality programs for our community.

The ABC Shop Emporium is now open and trading to the public.
Details for the ABC Shop Emporium are:

ABC Shop Emporium Level 3 Emporium Melbourne Shopping Centre
269 Lonsdale Street, Melbourne VIC
Ph: 03 8609 8221

Opening Hours

  • Monday - 10.00am - 7.00pm
  • Tuesday - 10.00am - 7.00pm
  • Wednesday -10.00am - 7.00pm
  • Thursday - 10.00am - 9.00pm
  • Friday - 10.00am - 9.00pm
  • Saturday - 10.00am - 7.00pm
  • Sunday - 10.00am - 7.00pm

For more information please contact:
Gail McWhinnie – Retail Marketing Manager, ABC Commercial
Phone: (02) 8333 3926

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