ABC Shop Wins – Roy Morgan Customer Satisfaction Award 2014

ABC Shop Wins – Roy Morgan Customer Satisfaction Award 2014

The ABC Shop has been awarded the Roy Morgan Australian Customer Satisfaction Retailer of the year for 2014. The winners were announced on Tuesday morning at the eftpos ARA Australian Retail Awards in Melbourne.

Roy Morgan Research collects customer satisfaction ratings from ongoing Single Source surveys in Australia, New Zealand & Indonesia. (Over 50,000 consumers and 22,000 business decision-makers annually, for example.) This data is used to determine the monthly and annual winners of the Roy Morgan Customer Satisfaction Awards.

Regina Hoekstra, Head of ABC Retail said ‘It is gratifying to know that our customers have recognised ABC Shop as a trusted brand providing a holistic customer experience, where the acronym ABC in our vision for our team literally stands for Always Be Customer–focused. Since taking on my role as Head of ABC Retail, we identified a need to refocus our customer proposition – our customers are not only those highly engaged with the ABC TV or Radio, but ABC Shop represents for the majority the only tangible touch point for ABC audiences’.

‘Celebrating 40 years of Retail this year, ABC Shop is a unique proposition globally; the ABC is the only public broadcaster in the world to have a retail Omni-channel network, and as a result our team have become the ambassadors or physical connection to the ABC, and have to respond as such’.

‘I am thrilled that for our customers we represent a positive and memorable retailing experience, and to have this recognised today by Roy Morgan and the ARA, I am very proud and appreciative of this Award’.

ABC Retail is extremely proud to win this auspicious award and would like to thank each of its staff in the 51 ABC Shops and our ABC Centres business partners around Australia.

For more information please contact:

Gail McWhinnie – Retail Promotions Manager, ABC Commercial
Phone: (02) 8333 3926
Email: mcwhinnie.gail@abc.net.au


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