ABC Shop launches new Father's Day campaign

ABC Shop launches new Father's Day campaign

ABC Shop Father's Day - think Dad, think ABC ShopABC Commercial has just launched the 2012 ABC Shop Father’s Day Campaign to attract customers to ABC Shops, ABC Centres and ABC Shop Online. To view the television promotion, go to http://youtu.be/Jxv-dCN9oyI.

This year ABC Shop are focusing on exclusive content to drive customers to ABC Shops and Centres and to encourage customers to put ABC products top of mind when they are considering what to buy Dad for Father’s Day.

Father’s Day 2012 has taken ABC1’s positioning line ‘think entertainment, think ABC1’ and extended it to support the shop branding with the line ‘Think Dad, Think ABC Shop’.

Key products include Downton Abbey; John Clarke’s Sporting Nation; Gladiators of WWII (exclusive); Doctor Who clothing range (exclusive); QI Series 9; Bert Hinkler – the Most Daring Man in the World; and Man Sized Classics CD (exclusive).

This year we are also running strip ads in key suburban, local and commuter press nationally (in such publications as MX and the Manly Daily for example) in the week leading up to Father’s Day.

So keep a look out for the campaign and if you are looking for the perfect Father’s Day gift, then you can’t go past your local ABC Shop!


News article search

Sharks are cool! This issue we take a close look at many different species of this fascinating sea creature.

Renewed deal secures DVD, digital & SVOD rights to Sesame Street specials through 2019.

Purple, yellow, white and good old-fashioned orange - the world of carrots is a flavoursome rainbow. But how do you get them to grow straight?

It’s hot stuff in the garden this month.

Find out all about the fascinating albino humpback whale with a special story, creature report and poster project.

Welcome to summer and a bumper crop of Organic Gardener goodness.

Penned by triple j presenters and other respected writers, the triple j Annual 2015 is packed with everythi

Sizzle Reel shown during ABC Commercial's Panel Session at SCREEN FOREVER 2015.

New deal with ABC Commercial will see a number of key DRG catalogue titles come to SVOD providers in Australia & New Zealand.

ABC Books is proud to announce it will publish the autobiography of Mitchell Johnson, one of Australia’s highest-ever

ABC Commercial distributed titles received plenty of recognition from the Australian Academy of Cinema and Television Arts this year.