Powder and the Glory, The
The Powder And the Glory tells the story of two of the first highly successful women entrepreneurs - Elizabeth Arden and Helena Rubinstein. One hundred years ago these women immigrated to America and, starting with next to nothing, created what is today the $150 billion global health and beauty industry.
Operating in major cities all over the world, their competing companies defined the business of beauty, making cosmetics both newly respectable and, finally, indispensable. They developed advertising and marketing techniques that became part of the business landscape, and they themselves became household names and cultural icons.
Their accomplishments continue to be relevant to both women and men in business today. This is an inspiring story about perseverance, genuine creativity, and continual reinvention to meet the changing needs and demands of consumers and society. When they started their businesses, makeup was used mostly by prostitutes and performers, and businesses were run mostly by men. They changed the way we look at ourselves, built powerful businesses, and became two of the world's wealthiest women.
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