Fabric of a Dream: The Fletcher Jones Story

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DURATION: 1 x 52 mins

Fabric of a Dream: The Fletcher Jones Story


This is the story of how a shell-shocked World War One veteran, who'd left school at 12, ended up creating a national retailing icon.

An inspiring man with bold and imaginative ideas, Fletcher Jones was influenced by Japanese reformer Toyohiko Kagawa, one of the most remarkable social activists of his time.

Jones established his clothing design, retail and manufacturing business with an emphasis on quality, service and innovation. But his primary concern was for people - both his customers and his workers - and they, in turn, were intensely loyal.

This is a celebration of the man and his dream - of a model working environment based on values other than simple profit - set against the backdrop of 20th century history.

From the NFSA’s Film Australia Collection.

A Film Australia National Interest Program in association with Melodrama Pictures. Produced with the assistance of Film Victoria and in association with SBS Independent.

© 2011 National Film and Sound Archive of Australia, Film Victoria.


Penny Robins
Melanie Coombs